Welcome to Finextra. We use cookies to help us to deliver our services. We'll assume you're ok with this, but you may change your preferences at our Cookie Centre. Please read our Privacy Policy.
Banks can’t predict user behavior with absolute certainty, but they can help frame their financial decisions by understanding how choices are made, and designing solutions around them. This group is for all things behavioral economics in the banking industry.
One recent trend that I have noticed, is the increasing use of Nudges in fintech & digital solutions. Nudges are very powerful, as they subtly guide users and prompt them towards action / transact...